Another future ‘classic’ kit in the making
After many leaked images appearing on social media, Nike and Chelsea this morning finally officially unveiled the 2019-20 away kit.
The kit, which is based on the south-west ‘Mod’ culture that thrived in the 1960s, is based on a crisp white polo jersey complete with button-down collar – trimmed with red and blue stripes, and fastened in the centre by two buttons inscribed with the phrase, ‘The Pride of London’.
The shirt will be accompanied by white shorts and blue socks, which feature a white/red/white striped pattern midway up the calf.
The return to white for this season means that we will not be seeing Chelsea adorn a yellow kit like last season’s popular design.
Pete Hoppins, Nike Football Apparel Senior Design Director, wanted to bring a kit this season that represented the culture of west London.
“The concept we came up with is a homage to the Mods of 1960s London and their sharp style.
“It really comes together through this iconic white polo, finished off with red and blue stripes from Chelsea’s heritage. We feel this kit will make the players feel super sharp when playing on the road.”
Chelsea Women’s Fran Kirby, who was part of the unveiling of the away kit, feels the shirt is so-well designed that it can be worn for many different occasions, not just when attending a Chelsea game.
“The kit is really beautiful, with so many nice touches. I know a little bit about Mod fashion and culture and you can see its influence on the kit.
I think it’s a shirt you could wear to the game, but also in any situation, and I’m sure the fans will like it.”
Nike have come in for some criticism for the kits that they have released over the last few years after Chelsea signed a record-breaking £900million deal to last 15 seasons, starting in the summer of 2017.
But the kits that the American sportswear giant have created for this season have gone down well with the Chelsea fanbase, with the Away kit already being seen as a resounding success across media.
The new Chelsea away kit will be worn for the first time when we face Kawasaki Frontale in Yokohama, Japan this Friday.
The newest white kit joins the long line of memorable white kits that have be worn by Chelsea over the years – which include 2003-04, 2006-07, 2011-12, 2013-14, and 2017-18.
The kit is also available to purchase in-store at Stamford Bridge and online now.
Clean, subtle, has a collar (with buttons) and trimmings of colour in the right places… seriously smart. A white Chelsea kit never seems to be bad. And you can add this one to that collection.